Aligning PASSION and PURPOSE to empower architects, engineers, and general contractors, to compete in the built environment.
Our Passion
We believe all great achievements start with passion. Passion is what fuels purpose. Purpose is what defines a company. When a company has a team with a shared passion and builds a culture rallied around the purpose, they will be wildly successful.
We ask hard questions to discover the WHY behind your mission. Then, we provide the tools to enable your team to clearly communicate the HOW and WHAT to your clients.
We empower companies to find and align their passion and purpose to develop pursuit strategies, resulting in stronger connections with owners and clients, enhanced company culture, and future growth.
What We Do
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Inspired Proposals
Accurately respond to clients’ unique needs
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Powerful Presentations
Confidently convey proposal win themes during interviews
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Captivating Culture
Clearly communicate the story behind the brand
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Leadership Coaching
Maximize your team’s personal and professional potential
Who We Are
Andrea Frye, MBA
I am a dynamic and innovative leader with more than 20 years of experience creating and implementing business development, corporate communication, public relations, and change management strategies in both the public and private sector. For the past 10 years, I have focused solely on the AEC industry.
My strengths lie in proposal development, relationship management, leadership coaching, and public speaking.
I am passionate about making a positive difference, telling stories, touching lives, and inspiring others to succeed personally and professionally.